Media

How To Future-Proof Your Business For The New Capitalism

As demographics shift, purpose-driven businesses are thriving. Recent research shows companies focusing on multiple stakeholders increasingly reap the benefits. Certifying as a B Corporation effectively embeds stakeholder governance into companies’ DNA, preparing them for the future.

Posted On 2020-07-10

What Happens When COVID-19 Is Driving Demand? Grove Collaborative Delivers Soap And Sanitizer To Customers Without Sacrificing Mission

By valuing its existing customers, suppliers, and workers, the San Francisco-based household products business and Certified B Corporation navigated skyrocketing demand in an ever-changing market while staying true to its focus on sustainability and other social values.

Posted On 2020-07-07

How Allbirds Is Reinventing Shoes: The Leader Driving The Industry Into A Circular, Purpose-Driven Future

Fast fashion is the dominant trend, but consumers expect more from companies, especially as the purchasing power of millennials grows. Allbirds is on the cutting edge of this shift and has shown its commitment to purpose, including during this pandemic, and challenges other brands to follow suit.

Posted On 2020-06-29

Global Food Giant Adopts Stakeholder Model To Survive COVID-19 And The Long-Term

While Danone has a long standing commitment to incorporating social and environmental factors in its decisions, COVID-19 has honed that focus. Now, the MNC food company is formalizing that commitment through a new French business model that considers all stakeholders, not just shareholders.

Posted On 2020-06-26

How A Toothbrush Could Help Solve Our Ocean Plastic Crisis

Preserve was ahead of the sustainability game in the late 1990s, when the business launched to transform recyclables into household goods. Now, the Certified B Corporation is taking a more proactive stance to keep plastics out of ocean waters and support environmental organizations around the world.

Posted On 2020-06-18

For Businesses To Be Actively Anti-Racist, They Have To Put In The Work And Investment For The Long-Term

How can business address the structural racism that infects our society? Anthea Kelsick: "If we want to be part of a solution that moves toward a system that is truly inclusive, equitable and empowers all people—then we must talk about race and take action to dismantle racism and white supremacy.”

Posted On 2020-06-10

Why Ben & Jerry’s Won’t Stay Silent On White Supremacy—Or Other Social Justice Issues

null

Posted On 2020-06-09

Find The Best Talent And More: 4 Concrete Benefits To Your Business Of Being Accountable To Stakeholders

null

Posted On 2020-05-29

Events

09 July
2020

Profits with Purpose

Cornell SC Johnson College of Business faculty members Christopher Marquis (Johnson Graduate School of Management) and Amy Newman (School of Hotel Administration and Dyson Grand Challenges) in their conversation with Fred Keller, founder and Chairman of Cascade Engineering, discussing stakeholder-focused business practices.
Event Website
18 May
2020

MO Summit 2020

Cancelled due to travel restrictions
Event Website
12 May
2020

2020 Frontiers of Social Innovation

Cancelled due to travel restrictions
Event Website
08 April
2020

SupChina Tech and Business in China

Interview with SupChina COO Bob Guterma about teaching and doing business in China during these uncertain times in Sino-Global relations.
Event Website
06 March
2020

Doing Business in China During Turbulent Times

Event Website