The Power of Regenerative Business – At ROI of Why

Building regenerative businesses represents a transformative leap beyond sustainability, moving from minimizing harm to actively repairing and enhancing the systems the world depends on. While the idea of regeneration has its roots in agricultural practices, when extended to business, it encompasses much more than harm reduction. The goal of regeneration is to give back more than is taken, to replenish the planet’s natural resources, and to render communities and society more equitable and resilient. Companies including Patagonia, Guayakí Yerbe Mate, and Natura exemplify this new model.  This talk will consider how a shift to regeneration is built on governance, culture, and data-driven decision-making to balance community, economy, and environment, and that through a focus on regenerative practices, businesses can lead the systemic changes urgently required in today’s world.